The property
Casa Verde competes with six hotels inside three miles, most of them branded. Marketing is one director and a part-time designer. Before Look360, visibility work was split between an SEO retainer and whoever had time.
What the first scan found
- Visibility 58, grade C — six lenses: Google & Maps 64, SEO & Local 71, AI Search 22, Listings 49, Website technical 80, Reporting 61
- Amenity and policy facts disagreed across the site, Google Business Profile, and two OTAs
- No structured data beyond a basic organization tag
- Zero citations across the three prompts that matched the property’s highest-intent demand
The opportunities we ranked first
Three actions, all inside the AEO fix pack, chosen for impact against effort. None required new budget and none touched the rate.
What shipped
- Week 1 — fact reconciliation across website, GBP, and every listing surface
- Week 2 — structured data published for property, rooms, amenities, and policies
- Week 3–4 — four direct-answer pages drafted from Content gaps and published
- Week 5 — crawler access opened; per-prompt probes re-run
It was the first time the whole team agreed on what to do next, because the list was ranked and the evidence was attached.
Results after six weeks
AI Search moved from 22 to 61 and overall Visibility from 58 to 79. Listings moved from 49 to 84 as a side effect of the fact reconciliation. The property now appears in the citation set for all three target prompts.
What happened next
Reputation and Demand were switched on in month two. The same workflow — signal, ranked opportunity, executed action — is now running weekly without adding headcount.